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Business Concepts

Certification Course

Course Description:

Have you got a creative and unique business idea and intend to set up a knowledge- or technology- based business?

Finding an idea for a business is only half of the battle; the other half is raising funds.

This course will take you through every step of the process, from conceptualizing your business idea to registering, starting, and expanding your company. By the end of this course, the learner will be able to think and act like an entrepreneur and will acquire necessary skills and expertise to set up and run their own business. Through this course, founders will receive guidance on their first capital raising, and business owners can improve their understanding of investments and finances.

Intended Audience:

All ambitious and motivated Doctoral, Master’s and Bachelor’s Students.

Anyone interested in knowledge- or technology- based entrepreneurship including students, employees, entrepreneurs, and individuals.

Course Code: TEX601

Duration: Five weeks

Weekly study: Two hours

Mode: Online

Fees: 399 NZD (15% discount for students)

Certificate in Business Concepts

Course Layout:

Introduction – Identify a profitable/sustainable business idea

• Identify a sustainable business idea
• Evaluate and assess a business idea to determine whether the business idea is a viable business project
• Case studies

Market research and product development

• Competitor analysis
• How can you set yourself apart from the competition?
• How do people make purchase decisions?
• Design and build better products and services
• Case studies

Develop a business plan and execute the plan

• Legal structure of business, Register the business
• Entrepreneur’s business challenge
• Design a targeted and inspired business pitch
• Case studies

Strategies and marketing – Scaling up the business

• Identify the target market and how best to reach them with an effective brand identity
• Turn prospective consumers into customers of business’s products or services
• Case studies

Capital raising – Get financing

• When should you raise capital?
• Types of funding
• What funding is right for my business?
• Retain control over your company
• Case studies

Hiring and training employees

• How to build a high performing team
• Talent acquisition strategy
• Talent progression strategy
• Talent retention strategy
• Case studies

Grow the business

• Business organizational structure
• Acquisitions and disposals
• Use the Franchise Advantage
• Case studies

On successful completion of this course, participants will receive a certificate.

Once again, thanks for your interest in our training/courses and certification. Happy learning!

– TexMat Team